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Now, Advertising Age is updating this list with 15 of the best ad campaigns of the 21st Century.In the last 15 years, advertising and marketing, and the media it used to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention brand messages.Several of these winning campaigns are on this list because they led the way in thinking about how to use these new tools effectively and entertainingly.Some of these ad campaigns are here because they changed the way consumers thought about the world around them and some are examples of great solid marketing built on spot-on insights and beautifully, perfectly executed.In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has entertained, moved and motivated us over the years.

Traditional media found itself scrambling to stay relevant as digital media wreaked havoc with the guarantee that consumers were likely to see ad messages.Expensive journalism distributed free online amassed audience but not ad dollars and wiped out a whole generation of magazines and newspapers, while DVRs, podcasts, streaming video services like Netflix and Hulu challenged TV and radio models.Out of this massive shift, marketers and agencies got very innovative in turning these new tools to their advantage.These winning campaigns are those that got the most judges’ votes to be on the list, and ranked the highest.

Ad Age Members were also asked to weigh in on their picks, and you can see the results of that poll here.One of the judges, Greg Hahn, CCO, BBDO New York, noted of the finalists, “Looking at this list you can see what these executions have in common.

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