Google Ad Words prohibits the sale or promotion for sale of counterfeit goods.
Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.
For this reason, we don't allow the promotion of any of the following: bullying or intimidation of an individual or group, racial discrimination, hate group paraphernalia, graphic crime scene or accident images, cruelty to animals, murder, self-harm, extortion or blackmail, sale or trade of endangered species, ads using profane language All of our policies are crafted to protect a high-quality user experience, and we've built enforcement systems and processes to prevent ads that fall below these standards from serving.
We take any attempts to trick or circumvent our ad review processes very seriously, so play fair.
You must abide by the local laws and industry standards of any location your campaign targets and be responsible in how you promote alcohol.
full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver's license number; birth date or mother's maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion obtaining credit card information over a non-secure server, promotions that claim to know a user's sexual orientation or financial status, violations of our policies that apply to interest-based advertising and remarketing We don't want users to feel misled by ads that we deliver, and that means being upfront, honest, and providing them with the information that they need to make informed decisions.
For this reason, we don't allow the following: omitting or obscuring billing details such as how, what, and when users will be charged; omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties; failing to display tax or licence numbers, contact information, or physical address where relevant; making offers that aren't actually available; making misleading or unrealistic claims regarding weight loss or financial gain; collecting donations under false pretenses; "phishing" or falsely purporting to be a reputable company in order to get users to part with valuable personal or financial information The policies below cover content that is sometimes legally or culturally sensitive.
They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products We value diversity and respect for others, and we strive to avoid offending users with ads, websites, or apps that are inappropriate for our ad network.
promoting content that contains malware; "cloaking" or using other techniques to hide the true destination that users are directed to; "arbitrage" or promoting destinations for the sole or primary purpose of showing ads; promoting "bridge" or "gateway" destinations that are solely designed to send users elsewhere; advertising with the sole or primary intent of gaining public social network endorsements from the user; "gaming" or manipulating settings in an attempt to circumvent our policy review systems We want users to trust that information about them will be respected and handled with appropriate care.
As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate security measures.