Tinder Plus' age-specific fees could similarly alienate yet another facet of the app's demographic.
Writer Marci Robin declared she was quitting Tinder because of what she called "blatant ageism" in an essay published Tuesday on xojane.com, of which she is senior contributing editor.
"I'm pissed off because it's just flagrantly discriminatory," she wrote. The dating blogger who writes about her love life under the alias Soon2Be Cat Lady wrote that she was "a bit surprised" to find out that Tinder Plus was being offered to her for .99 per month, while the same feature was being advertised to younger daters at a 50 percent discount.
But one popular dating service is tracking users' age to charge older singles more for their quest to find love—or even a short-term hookup.
In an attempt to monetize its wildly popular matchmaking mobile app, Tinder has rolled out Tinder Plus, a feature that allows users new perks—like taking a second look at the one who might've gotten away with a hasty, accidental swipe.
People 55 and older visit American dating sites more than any other age group, the Mateen has since resigned from the company following a high-profile lawsuit in which former Tinder V. of marketing (and Mateen's ex-girlfriend) Whitney Wolfe accused the company of "atrocious sexual harassment and sex discrimination" against her.
Filed on June 30, 2014, the lawsuit was settled for an undisclosed sum in September—but it damaged Tinder's reputation as an app that empowered women.
The logic Tinder executives supplied for the age-related pricing? "During our testing we've learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger," Tinder's vice president of corporate communications, Rosette Pambakian, told Take Part in an email.
He estimated that about 32 percent of the app's users were between 25 and 32 and about 6.5 percent were between 35 and 44.That doesn't mean older people aren't interested in dating.