In 1994, when only about five percent of Americans had Internet access, Kremen took a ,500 advance on his credit card to buy the domain name
Today, Match is the undisputed leader of online dating.
According to Internet data provider com Score, Match attracts more people than any other dating site in the U. And early this year, it announced the acquisition of Ok Cupid, one of the fastest-growing free dating sites.Incredibly, however, Kremen has no ties to the Match brand today.“Tenacious is the first word that comes to mind,” says Thede Loder, a Match engineer from 1995 – 1996.And Ron Posner, one of the first angel investors in Match, said that Kremen in 1995 was “very innovative, very sure of himself...
The day before the interview, Match Communications Director Trish Mc Dermott gave Kremen specific instructions: don’t wear black or white, don’t wear a shirt with busy patterns, and don’t say anything controversial.
The next day, Kremen came into the office in a tie-dyed shirt, wanted to do the interview from a brightly colored bean bag chair, and shocked everyone in the room when he said to the camera, “will bring more love to the planet than anything since Jesus Christ.” As Mc Dermott watched this scene unfold, her first thought was, “We’re destroyed.” But she soon realized Kremen’s performance was “brilliant,” as it reflected his character, his grand vision, and the company’s eccentricity.