She’s invested the last two years and more than ,000 on what she calls the “full treatment.” “I’m getting it on my underarms, arms, hands, chest, stomach, Brazilian, legs, face, neck and back.And I can tell you, it’s painful.” Hairless ‘hauties’ Equally painful is growing up as a hairy female in a culture where the only acceptable hair is glossy and luxurious and limited to the top of the head. Waxing, too, has experienced phenomenal growth, says Joao Padilha of The J Sisters Salon in Manhattan. The 26-year-old has spent half her life shaving, bleaching, waxing and weighing the benefits of other hair-elimination methods.“I tried Nair but my hair was too thick,” she says.“I looked at electrolysis but the cost was prohibitive and it would have taken a decade.And my mom suggested threading but it just seemed like I had too much of an area to cover.” Gross, a public relations manager from Laguna Beach, Calif., finally decided to try laser hair removal.
While our mothers and grandmothers only had to worry about shaving their legs and their underarms, women today are lining up for hair-blasting lasers and Brazilian waxes like brides outside of Filene’s, undergoing excruciatingly painful — and pricey — procedures in order to join the ever-increasing hairless hordes. In addition to denuding the women of Gotham City, The J Sisters ships waxing supplies to salons across the country.According to the American Society for Aesthetic Plastic Surgery, laser hair removal was the third most popular non-surgical cosmetic procedure performed in 2007. “Before waxing, beauty salons were mostly about hair and skin care but in the past five years, the hair-removal business has grown at least 25 percent,” he says.