Cracking the online dating code

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Yet no one can get anything off the ground – for a variety of reasons.” I met Mc Leod at where he is working on an online dating startup with a completely new business model that launches next month.He has done an exhaustive amount of research, a must for any startup, no matter your concept or target market (Mc Leod has both nailed down).

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What Mc Leod has found, though, is there aren’t a lot of young people (18-35 year olds) on dating sites, even though they’re always online and technically savvy. They don’t like to fill out profiles and a lot of them, believe it or not, don’t want to say they met someone online.One of the biggest hurdles, though, is reaching critical mass – having enough people already on it and using it when it launches so it works as it should.

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