(See the Postscript for another possible reason that hopefully don’t apply to you.) Get the picture? For most of the sites I deal with, these scenarios are describing what I think, (and what I think the visitor thinks …) is one visit.
The main reason is easy to understand once you “get” what a visit really is in the analytics world.
Web Trends’ can only ASSUME a visit is over when it sees a long period of nothing happening. If x number of minutes go by without any file requests, Web Trends marks the visit closed and adds that visit’s various stats to various internal tables. Because it’s screwing up your visit conversion numbers, is why.
And in this particular instance, the referrer, i.e. Any clicks going from that page to the rest of your site will be recorded as originating on that un-tagged page.
One way to check on this is to look at a report on “Referring Pages” (not Referring Sites or Domains) — look for any of your own site’s pages that are listed as referrers but don’t show up in the Pages report. : Don’t try to solve the problem of split visits by filtering out visits that are referred by your own site!
Although it’ll appear that you’ve tidied up the referrers report and fixed your total visits number, the rest of your data will be a mess.
Any KPIs that happen during second halves won’t be reported on.
[Post #4 of 4] Over the past few weeks, we’ve posted a series of short tutorials covering how to get more useful insights from your blog analytics, and improve your content stats workflow.Many of these tips are pertinent to things that Filament Pro monitors for you out-of-the-box, but the beauty of metrics are that the math is the same, no matter which tool you use to track them – so hopefully you’ll find this series useful in your day-to-day!