In this article we’ll look at some tips for overcoming the chicken and egg problem, specifically for mobile dating startups.
We’ll address how to acquire an initial user base, and how to keep your user base growing.
But they had nothing to offer in its place, and so many users simply lost interest in the app altogether.
For example, the Hinge app positions itself as an anti-Tinder for people looking for meaningful relationships and not just hookups.
Hinge also tries to minimize the number of spammers, creepers, and fake accounts.
Look at the story of the Lulu app, which had an original feature that allowed women to write anonymous reviews about guys.
Since some men found this feature offensive – and felt that it made the app more valuable for women than for men – the developers had to get rid of this “guy review” feature.
In other words, you must express how your app differs from other dating apps on the market. You can focus on just one feature that distinguishes your app from others, but keep in mind that the dating app market is crowded today.
How to get users for your dating app is one of the most difficult questions you have to answer. You must always keep in mind the audience that your app targets.While Tinder has taken over the mass market, many dating apps have still been able to thrive by targeting specific audiences.