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There's no denying that online dating is here to stay.

The business of matchmaking 2.0 is estimated to be worth .1 billion dollars.

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"Developers of matching algorithms have tended to focus on the information that is easy for them to assess, like similarity in personality and attitudes, rather than the information that relationship science has found to be crucial for predicting long-term relationship well-being.The psychological scientists who wrote the report hope to indentify how online dating might be hurting singles. In fact, our report concludes that it is unlikely that their algorithms can work, even in principle, given the limitations of the sorts of matching procedures that these sites use." Examples of mysterious algorithms include that of e Harmony's - after a long questionnaire, the site sets you up on dates. Ok Cupid has a formula that matches people based on specific lifestyle questions. Reis (University of Rochester), and Susan Sprecher (Illinois State University), the report reviews over 400 psychology studies and surveys. Scientists worry that dating sites claim to use exclusive "matching algorithms," which may be nothing more than a guessing game.There is definitely an audience for quick access to hundreds of people online.

(CBS) - Scientists want you to think twice before doubling down on online dating services. "To date, there is no compelling evidence that any online dating matching algorithm actually works," Finkel said in a press release.A new study published in the upcoming issue of Psychological Science in the Public Interest is shedding light on the science - or lack thereof - behind online dating services. "If dating sites want to claim that their matching algorithm is scientifically valid, they need to adhere to the standards of science, which is something they have uniformly failed to do.

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