And even users of sites like or JDate—more commitment-heavy dating sites requiring higher investments of both time and money—find that attractiveness plays a key role in finding a date.
New York media strategist Amy Webb proved that point when she described in her book how she gamed the online dating system by adjusting physical features (such as whether her hair was curly or straight) and narrowing down to very specific features in a mate (physical and emotional) to find a husband; soon after employing her new methods, she was married.
Christian Rudder, co-founder and president of Ok Cupid—a site with 15 million users since it launched in 2004—says that the site’s users “don’t really look at the rest of the profile that much.” But what if they were forced to?
The founders of a new app called Twine are hoping to counter the superficiality of other dating apps by blurring out users’ photos.
The first thing that you notice about someone is their physical appearance.” Mateen adds that Tinder has led to at least 50 marriage proposals.
“It’s an innate thing that people do,” dating expert Carbino says. “In the end, a physical connection is essential for any relationship.” No surprise there.