Each poster illustrates a warning sign - a ‘Red Flag’ - of an unhealthy relationship and offers an option for intervention as a friend.
Bystander prevention programs presume that all members of the community have a role in shifting norms to prevent violence....
The bystander model includes tools and ideas for action and strongly encourages each person to make a difference." (Gibbons & Evans, 2013, page 5)"Empathy-based programs give participants the skills to understand sexual violence, provide compassionate responses to disclosures, and reduce the likelihood of sexual assault perpetration by males." (Gibbons & Evans, 2013, page 4)"These programs address common misconceptions and myths about circumstances, causes, and realities of sexual violence.
“The Red Flag Campaign is a public awareness campaign designed to address dating violence and promote the prevention of dating violence on college campuses.
The campaign uses a “bystander intervention” strategy, encouraging friends and other campus community members to “say something” when they see warning signs ("red flags") for dating violence in a friend’s relationship" (Red Flag)."Bystander programs engage men and women not (primarily) as potential perpetrators or victims, but rather as potential bystanders to situations involving sexual or intimate partner violence.
Topics often include rates of assault and reporting, definitions of consent, and clarifying common circumstances of assault." (Gibbons & Evans, 2013)The Red Flag Campaign allows administrators and students to use multiple methods to raise awareness about sexual and relationship violence.
Techniques include writing letters about the topics to administrators and professors, publishing information in campus newspapers, and the visual displays of flags and posters once the campaign is launched.
Individuals depicted in the posters are racially diverse, and both heterosexual and homosexual relationships are included.
One week prior to launch, red flags are placed around campus to peak interest and set the stage for a full poster campaign.