It's such a popular way for singles to meet that it only comes in second, after introductions through friends.While the evidence is damning, it won't stop people from signing on to hook up.There is definitely an audience for quick access to hundreds of people online.There's no denying that online dating is here to stay.The business of matchmaking 2.0 is estimated to be worth .1 billion dollars.The psychological scientists who wrote the report hope to indentify how online dating might be hurting singles. In fact, our report concludes that it is unlikely that their algorithms can work, even in principle, given the limitations of the sorts of matching procedures that these sites use." Examples of mysterious algorithms include that of e Harmony's - after a long questionnaire, the site sets you up on dates. Ok Cupid has a formula that matches people based on specific lifestyle questions. Reis (University of Rochester), and Susan Sprecher (Illinois State University), the report reviews over 400 psychology studies and surveys. Scientists worry that dating sites claim to use exclusive "matching algorithms," which may be nothing more than a guessing game.
Chemistry matches people based on their personality type.
"Developers of matching algorithms have tended to focus on the information that is easy for them to assess, like similarity in personality and attitudes, rather than the information that relationship science has found to be crucial for predicting long-term relationship well-being.