But the idea of virtual networking has caught on in India.
And over a dozen social networking sites (SNS) are currently vying to draw Net savvy youngsters away from orkut, the wildly popular site operated by Internet major Google Inc.
But to reach that stage, sites need to register at least one million users.
By March 2008, 53 million Indians will be using the Internet, according to a study by The Internet and Mobile Association of India.
These sites are all shooting for a larger share of clicks in a community of users estimated to be 10 million strong—just over a fifth of that number are active participants, though.The latest to join the fray is Reliance Entertainment’s Big Adda.