For example, many people say in their profiles they like to travel.
Your profile should start out by describing your most prominent and positive character traits. Remember - you want to attract the people who are looking for what you are looking for. Avoid listing your ideal partner's hobbies, height, body type, education and interests.
Choose 3 or 4 adjectives that best describe your personality.
If you really want to meet someone who loves sailing because sailing is your passion, that person who also loves sailing is already hooked as soon as they read that sailing is your passion!
If they hate sailing, hate the water and hate sailors, they're already gone.