With the app’s estimated user base of 50 million people, the average time spent in app is 90 minutes, which breaks all other existing records of online dating. Should app developers take the risk to enter this market?
Mobile advertising network GOWIDE sees into market trends and promotion methods of dating apps.
Tinder has created hype over mobile dating and changed the focus from programmatic matchmaking to a casual entertaining process.
The secrets of the love potion: gamification and personalization There is not a single article or post on dating apps that can properly analyze the market without mentioning Tinder.The main reason for this is that Tinder has destroyed the social stigma of mobile dating thus creating a huge opportunity for the mobile dating market in reaching a global audience.