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Matrimonial websites will also be asked to keep records of IP addresses of users.

“We have approved the standards to check the cheating on such websites,” said communications and information technology minister Ravi Shankar Prasad.

India has over 1,500 matrimonial websites, and the industry is estimated to generate Rs1,500 crore (3 million) in revenue by 2017.

These websites are typically used to find a match with clearly stated intentions of marriage.

A 2013 survey by global market research company Ipsos found that 74% of Indians between 18-35 years old prefer an arranged marriage.


Users of such sites will be required to verify their identities to ensure that the service is not being misused for casual dating, Bloomberg reported.They will need to share details of any government-recognized identity proof.


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