At the very least, it makes sense: out in rural areas, it's probably harder to find someone who's date-worthy.
Then again, those early commercials were a sight to behold.
Granted, at the most basic of levels, the site could be a useful tool, but watching people degrade and categorize themselves as 'ugly' is all sorts of sad.
Looking for someone who's into sports or certain kinds of food is fine, but why would anyone in their right mind need to find someone with food allergies, or a sea captain?
Yes, those are real sites, and trust us - it only gets weirder from there...
Hundreds of thousands of users log on every day, and with only basic tools to filter through them, people can get matched with literally hundreds of other users.
Of course, there's definitely a limit on how specific a site can get before the whole thing gets weird.
The premise doesn't sound so bad - those looking for marriage should be able to find like-minded people - but the name of the site itself is so pushy and creepy that even people looking for marriage will probably get scared off.