You might just be paying for elaborate packaging and extensive marketing.
Sometimes you can find authentic CULINARY Argan Oil at a more economical price.
As it is so difficult and time-consuming to produce, a lot of Argan Oil is completely fake, diluted or over-processed.
Both can make the oil deteriorate, and most producers of quality Argan Oil wouldn’t put this liquid gold in anything other than a dark coloured glass bottle (amber or cobalt blue, for example). Light breaks down the oil's best properties and keeping it inside something dark is the best way to store Argan Oil. It takes hours of manual labour and that does not come free. for 2 ounces/60 ml seems like a bargain, but if it's just vegetable oil in that bottle? You might as well just step into your kitchen and use whatever you've got in the cupboard.This is not to say that the most expensive Argan Oil is the best either.