All of these inbound attentions add up as points towards my popularity.So, in this instance, I satisfy an inner need to win the popularity contest by being more engaged.Also, what type of incentives will the users get in return?Zadeh: If I am an active user, it results in me receiving more profile views, more messages, more friend requests, etc.Games Beat sat down with Shayan Zadeh, Zoosk CEO, to delve deeper into the company’s gamification feature and the Zoosk world. Games Beat: Can you tell me a little bit about why you’ve decided to integrate gamification into the online dating format and how you are doing it?Shayan Zadeh: Well, as you know, gamification is just a fancy word for giving consumers incentives to perform certain tasks. We all remember the badges we would get back in school. However, we have been smart about bringing the same concept into the online dating world leveraging our virtual currency system, we are able to build incentives into the product that help guide users towards deeper engagement and other behaviors we find useful.
It’s not a monetary incentive per se, but the desire to be announced more popular drives my behavior and we use only inbound actions in this ranking so a spammy user doesn’t game the system.They need to write thoughtful messages that result in the other side responding to them to get points.