Amazon is used as an example website; substitute the name of your website.There are five response options for 7 of the questions, and can be displayed in a grid like the example below.You can randomize the order of the responses as long as you keep track of the item number when scoring the responses.The SUPR-Q is an 8 item standardized questionnaire which generates a normalized score.The scoring system is based on the relative ranking from a database of over 150 websites and thousands of users. Will your visitors think the website is credible and trustworthy? Do they feel comfortable providing personal information? It's important to have a mix of both qualitative comments from your users and quantitative benchmarks to know how much effort you should invest in improving your website.While it is important to continuously make improvements in your user experience, its good to know how well your website stacks up against other websites on the important aspects of usability, trust, credibility and loyalty. Interpreting open ended feedback is an important step in identifying what to improve on your website.
If your SUPR-Q score is low relative to your peers, then start fixing the things identified in your comments and consider commissioning a larger usability study to generate more substantial design improvements.If your SUPR-Q score is high relative to your peers then at least you know youre doing something right!