If a customer was in on the joke, Abuhamdeh would banter with them a bit.
He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut.
This growth is part of a broader boom in live streaming services.
Along with broadcasting, Abuhamdeh texts and talks on the phone with his followers. Then in May of last year it suddenly clicked, exploding from less than 10 million monthly visitors to more than 100 million in the span of just four months.More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.