Their deal was that Greg would ship the orders and Mike would make the mesh.
At the moment this would be a great hobby while they finished up graduate school for their masters in accounting.
In May of 2012 the business was starting to pick up and the East Coast Dyes fan base was rapidly growing.
Due to the increase in demand Greg formed a partnership with his twin brother Mike Kenneally.
After months of research and developing, many formulas later Greg perfected East Coast Mesh. While taking graduate school night classes at Towson University and working full time at his dads accounting firm, he still continued to grow his business.
Often he would stay up until 2am just to fill his orders himself.
In late 2011 after graduating from Elizabethtown College, Greg walked into his family room and announced to his roommates that he was going to make his own wax mesh.
Unsatisfied with the current mesh on the market, Greg knew he could make a better mesh.
In early 2011 during his senior year of college, Greg felt he could turn his passion into a full time business.By this time East Coast Mesh started to appear in retailers across the country.