Tips for online dating sites

Ask your friend to keep an eye out for overused phrases.” Honey adds: “It's a good idea to emphasise your activities as people tend to be attractive to those who convey health and vitality.” It’s true – two of the most commonly used words in profiles on Ok Cupid are yoga and (slightly more intimidatingly) surfing.

But running, skiing, tennis, dancing and cycling were also rated highly.

Just like meeting a stranger in real life, you have to stay safe when you’re online.

Before giving away information such as job titles or personal details, think first about how those could be used to track you online.

Jim Talbott, director of consumer insights at Match.com, also suggests: “Keep your photos fresh, and swap out your primary photo frequently.

You look like a new user and people who might have missed you before are more likely to give you a second look.” A final thought from Honey: “Don't be tempted to airbrush your picture or present yourself looking too much better than you do in real life, and give group photos a miss to avoid confusion.” It might feel a little awkward, but dating expert Peter Spalton says it’s a great idea to ask a friend to cast a fresh eye over what you’ve written – and not just to check your spelling.

A lot of the outdated dating rules don’t apply, and sending the first message online is actively encouraged if you want to get your profile looked at. “Set aside an amount of time every day and write a handful of tailored introductory messages to new people,” he says.

“Be careful what you say about yourself,” says Honey.

“We live in a soundbite society so the first 30 words of your profile really count,” says Peter.

“Try to avoid clichés in your profile because, let’s face it, everyone wants someone who's loyal and we all like walking on the beach at sunset.

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