If there is any advertising on the page, is it clearly differentiated from the informational content?
Once the individual or organization responsible for the content is known, you can then begin to look at other clues to help you ascertain credibility, such as credentials and reputation.
As a result, you need to have some idea whether the group claiming responsibility for the information on the Web site is legitimate.
Be especially wary of sites in which the author or sponsoring organization is not clearly stated.
Note, the sponsor of a site is often responsible for the content.
It is important to note that some sponsors are not directly responsible for the content on their site, such as personal pages hosted by universities or commercial Internet Service Providers (e.g. You can identify these pages because they are often represented by a tilde (~) in their address (e.g. If you want to find out specifically who is hosting a site, you can remove part of the address from your current page and go back to the root address.
For example, let's say you are looking at a site on the Renaissance, located at