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Introduction Today, online commerce is worth an estimated US trillion and continues to grow at a substantial rate.One of the key success factors for e-commerce has been the implementation of highly available security technology into browsers and web servers - in particular SSL.SSL (Secure Sockets Layer) is the transaction security protocol used by hundreds of thousands of websites to protect online commerce.

This link ensures that all data passed between the web server and browser remains private and integral.Such SSL Certificates are known as "self-signed" Certificates.However, self-signed SSL Certificates are not inherently trusted by customer's browsers and whilst they can still be used for encryption they will cause browsers to display "warning messages" - informing the user that the Certificate has not been issued by an entity the user has chosen to trust.Technically, the SSL protocol provides an encrypted link between two parties, however in the eyes of the consumer, seeing the SSL padlock in their browser means much more: As well as ensuring that their details remain secure during a transaction, consumers also care whether the website they are dealing with is legitimate.

In order to solve the critical issue of identity assurance as well as information security on the Internet, the efforts of SSL Providers (Certification Authorities), consumer magazines and industry bodies have rightly resulted in the SSL padlock becoming synonymous with trust and integrity - factors consumers associate with being legitimate.

Such warnings are undesirable for commercial sites - they will drive away customers.


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